Every Entertainer (Artists/Actors/Performers) want & love press to keep them in the Public’s Eye. It can make, break or revitalize ones career. But there’s a Huge difference between Good Press vs Bad Press, and the costs associated with each. Many uneducated entertainers tend to believe that there is no such thing as Bad Press, but there is.
The Media loves press of any kind, because they can make money regardless to whether the news is good or bad. For Entertainers on the other hand, the affects are often different for them. Not to forget the Paparazzi thrives on Press of any kind which increases the cost of their photos. Here’s 10 Good Press & 10 Bad Press effects:

Here’s what Good Press can get you:

01 – More attention on your talent.
02 – A positive public image which can lead to more Gigs.
03 – New Sponsors & Advertisers.
04 – Increase & Expand your Fanbase.
05 – More opportunities for your Booking Agent & PR Agent to secure for you.
06 – Higher ticket sales if your a Performer.
07 – Higher ratings if you’re an Actor.
08 – Increase your appearance & performance fees.
09 – Positive Attention from other Entertainers who will seek to do business with you, further increasing your revenue stream.
10 – A good feeling knowing you are being appreciated for your talents.

Here’s what Bad Press can get you:

01 – Lost of Sponsors & Advertisers.
02 – Increased PR Agent fees, because they will have to combat all the negative press.
03 – Increased Attorney Legal Fees, because they will have to spend more time defending you.
04 – Possibly increased Security Costs, to protect you from fans or the public that may try to harass you.
05 – Lost of Gigs, because businesses & venues many not want to be associated with your negative press.
06 – Increased Insurance costs on set in the movie business, if your bad press is associated with substance abuse.
07 – The possibility of being boycotted by different interest groups if your actions offends their causes.
08 – Bombarded by the Paparazzi that Only want to talk about the negative stories & never your talents.
09 – Increased Web Developer Fees, to post articles online explaining & counter-attacking the negative press.
10 – An overall distraction from your Talents.

* Note: Some Entertainers who are Multi-Millionaires may not mind the bad press, because they got the money to battle it.

By: Cheavor, CEO
Image IZ Everything

What are your thoughts on the subject?